Bids & Budget strategy in Google Adwords

We have learnt about google adwords and it has six different ad campagin option ,which we creat as per business goals & customer target Digital Marketing with Google Adwords

To run an ad we need to fix budget and get maximum return on investment as per Business objectives. Google adwords gives flexiblity to decide budget as per requirment.

Google Adwords Bid : Whenever there is ad space available with google search ,partner sites,blogs,pages,display networks ,youtube, adwords run an auction to show an ad on it.Google adwords Bid decides, on the basis of parameters ,which ad will apear on the available space.

Bid targets on  clicks, impressions, conversions, views, or engagements, depending on your campaign type.

a. Clicks : If the objective of adword campagin is to get more traffic or increase no of people who visits the sites in search or display network .You will pay once your ad gets clicked.

b.Impressions : If ad campagin is targeting only display network then instead of clicks you have to pay on frequency of ad shown.No of time the ad is shown or 1000 time the ad is shown then you will be charged.It is call thousand per impressions.The objective of this camgain is to creat brand awarness.

c.Conversions:For search,display or shopping ad campagins preferably target on conversions , where main goal of the ad is to get conversions through ad.Specifically  you want to see next actions on your links in terms of sales,email sign ups or other actions.Adword will charge you on per click but set the bid automatically to get maximum conversion in given budget.

d.Views :For video ad capgain  adwords charge cost per view .Themain goal of this ad set is to get maximum views n viewers engagement.You will pay one video view or any action on video interaction,call to action option.

Bid & Budget strategy : 

Target Search Page location : This bid helps you to bring your ad on top of the page or first search page.

Target cost per acquisition( CPA) : This bid helps you to bring maximum conversion in set amount.

Target return on spend amount(ROAS) :This bid helps you to bring maximum conversion value in set amount.

Target outrank share :This bid helps you to activate youe ads bidding across groups,campagin,keywords to help your ad to surpass from another domain.This bid streategy targets the search network only with groups,campaign & keywords.This ads shows above the other domain ads ,google search page or where other ads are not dispalyed.The ROSA increase the page ranking comapred to other domain or ads not the overall ranking.ROSA strategy is an effort to get set page ranking but final ad placement depends on the result of bid auction.

Maximize clicks : This bid streategy helps to get maximum clicks in set budgets.

Enhace CPC : This bid strategy gives flexibility to adjust manual  bid up or down to get maximum CPC.

Manual CPC : Set your own maximum cost per click .

ad-words-bid-pic-1
Google Adwords Bid Strategy

 

How Budget Implements :

Budget is the amount spend  on  running the ad campagin.For single campagin the budget amount can be allocated for  single day or monthly average budget is avr daily budget muliply by average no of days in month 30.4.

monthly average budget = avr daily budget x average no of days in month(30.4)

ad-words-bid-pic-2
adword bid & budget

Overdelivery :

Traffic deffer with day to day.When it is heavy traffic then google  allows  your compagin to spend 20% more than avr daily budget specifies.In monthly billing you are never charged for 30.4 day. 

How bidding works :

In ad auction adwords uses both quality and position.There is chances ,where competitor is bidding higher than you ,still on the basis of quality contents,relevent search keywords & ads, the auction of position can be win in lesser price.Often you pay lesser than maximum bid ,just to retain ad position and added features like sitlinks.It is called actual CPC.

https://digitalmarketing425.wordpress.com/2017/03/05/bids-budget-strategy-in-google-adwords

 

 

 

Digital Marketing with Google Adwords

Google Adwords :

Google Adwords is service provided by google to create ad camgains and promote it through google search and google’s partner sites.

In  Digital Marketing Google adwords helps  to increase the chances of searched,reached and convert in to profit of your services. If someone is searching with particular keywords in google search ,google adwords can bring your presence online on top of the search page.

Why google adwords:

1.To increase the reach on time

2 To increase no of customer

3 To increase presence locally as well as globally

How to Start with Google Ads :

Once you login in Google Adwords with your gmail account , there is  camgains button

adword-bar

Once you click on campagin next process will appear 

adword-campaign

Select campagin setting

Campaign Types : There are six types of camgains, depending on the objective and goals to create a ad and taget where it will appeare.

1.search & display ads

2.Search only

3.display ads

4.shopping ads

5.video ads

6.app ads

adword-campaign-type
Google Adwords Campagin Types

Sub Types : There are 3 sub types ,which gives settings & options to create your campgain more effectively .It matches your  goals with market requirements.

a.Standard

b . All Features

c. Marketing Objective

adword-subtype
Google Adwords -campagin Sub Types

1.search & display Network : Once the search is make on google search or its partner sites ,the ads will apear in  the relevent keywords results. It will also apears on relevant google display network ,which includes a group of 2 million websites +videos & apps. It covers large no of target audiences.This campagin option covers large no of audience through search network ,also givens opportunity to reach targeted  people, who are more interested in your services,which you are advertising .

2.Search Network  : When people are searching for specific products or services ,then it apear in google search and partner sites,non google  websites those are partners, including Maps .Search network is useful when your ad  belongs to specific category .The ads will apear in text formats.

search-network-photo
serach Network

 

3.Display Network :  Dispaly networks create opportunity to connect with the customers in different ad formats across the digital network ,which includes gmail,youtube,mobile sites and apps.The effect of display network is more as it creats more impact on customers mind to take decisions.

Display network gives oppotunity to make your ad more effective with  text,images or video with different attractive colors & motions.

dispaly-network-photo
Display Network

With Display Network ,you can find the right target audience ,who can be your prospect customers.

One can select ,where to deiplay the ads like the webpages,video,gamesmobile site,apps .There are option ,where one can block the from the sites ,which are out of target or not relevent.

With display Ad network either you can choose mass audience for brand awareness or targeted customers ,who are ready to purchase.

Display ad network gives advantage of

Brand awarness

customer engagements

More conversions ratio

Customer loyality

4.Shopping Ads : If you want to promote your local business or increase traffic towards your business or store shopping ads are best option to choose. shopping ads are display of products image with description of tittle, sellers ,measurement , price, availability. Google adwords collect products data from its merchant centre & shows to the prospect customers who are searching for  similar products or services . As shopping ads are shown across the web  to the potential customer the conversion rate is higher through adwords shopping ads.

shopping-ad-pic
shopping ads

 

 

Advantages of Adwords shopping ads

More no of traffic

targeted leads

retail oriented campagin

suitable in braoder presence

Product performance & Competitive insights

5. Video ads: Adwords promotes the ads campagin through youtube and other video partner sites ,apps,across display network including mobiles and tablet depending on formates & settings.The ads are in form of video to engage customer more effectively.The communication about products and services are more  effective to the customers.

Advantage of Video Ads :

a.Customers wants to know about your services so they view the video and objective of getting more view by the right customer target is fulfilled.You are charged ,when someone clicks on your video.

b.The time of running a video ad is more then 30 sec, which give opportunity to better product demo,discriptions,how to use,testimonials,

c.It reaches to you tube and partner video sites as well as display network desktop,mobiles and computers.

6.Universal app campagin  : If you have an app for your products or services then your goal would be to make people download your application in their devices and attract them to use your services.Adwords universal campagin promote your app campagin through its search,google play,youtube & display network with ad option of creatives,texts  and images .

universal-app-pic-1
Universal app campagin

Adwords take app’s information from application store and create ads from available text ,image information. The adwords spread ads and bid automatically to generate maximum no of downloadhow s in cost effective ways.