Google Adwords :
Google Adwords is service provided by google to create ad camgains and promote it through google search and google’s partner sites.
In Digital Marketing Google adwords helps to increase the chances of searched,reached and convert in to profit of your services. If someone is searching with particular keywords in google search ,google adwords can bring your presence online on top of the search page.
Why google adwords:
1.To increase the reach on time
2 To increase no of customer
3 To increase presence locally as well as globally
How to Start with Google Ads :
Once you login in Google Adwords with your gmail account , there is camgains button
Once you click on campagin next process will appear
Select campagin setting
Campaign Types : There are six types of camgains, depending on the objective and goals to create a ad and taget where it will appeare.
1.search & display ads
Sub Types : There are 3 sub types ,which gives settings & options to create your campgain more effectively .It matches your goals with market requirements.
b . All Features
c. Marketing Objective
1.search & display Network : Once the search is make on google search or its partner sites ,the ads will apear in the relevent keywords results. It will also apears on relevant google display network ,which includes a group of 2 million websites +videos & apps. It covers large no of target audiences.This campagin option covers large no of audience through search network ,also givens opportunity to reach targeted people, who are more interested in your services,which you are advertising .
2.Search Network : When people are searching for specific products or services ,then it apear in google search and partner sites,non google websites those are partners, including Maps .Search network is useful when your ad belongs to specific category .The ads will apear in text formats.
3.Display Network : Dispaly networks create opportunity to connect with the customers in different ad formats across the digital network ,which includes gmail,youtube,mobile sites and apps.The effect of display network is more as it creats more impact on customers mind to take decisions.
Display network gives oppotunity to make your ad more effective with text,images or video with different attractive colors & motions.
With Display Network ,you can find the right target audience ,who can be your prospect customers.
One can select ,where to deiplay the ads like the webpages,video,gamesmobile site,apps .There are option ,where one can block the from the sites ,which are out of target or not relevent.
With display Ad network either you can choose mass audience for brand awareness or targeted customers ,who are ready to purchase.
Display ad network gives advantage of
More conversions ratio
4.Shopping Ads : If you want to promote your local business or increase traffic towards your business or store shopping ads are best option to choose. shopping ads are display of products image with description of tittle, sellers ,measurement , price, availability. Google adwords collect products data from its merchant centre & shows to the prospect customers who are searching for similar products or services . As shopping ads are shown across the web to the potential customer the conversion rate is higher through adwords shopping ads.
Advantages of Adwords shopping ads
More no of traffic
retail oriented campagin
suitable in braoder presence
Product performance & Competitive insights
5. Video ads: Adwords promotes the ads campagin through youtube and other video partner sites ,apps,across display network including mobiles and tablet depending on formates & settings.The ads are in form of video to engage customer more effectively.The communication about products and services are more effective to the customers.
Advantage of Video Ads :
a.Customers wants to know about your services so they view the video and objective of getting more view by the right customer target is fulfilled.You are charged ,when someone clicks on your video.
b.The time of running a video ad is more then 30 sec, which give opportunity to better product demo,discriptions,how to use,testimonials,
c.It reaches to you tube and partner video sites as well as display network desktop,mobiles and computers.
6.Universal app campagin : If you have an app for your products or services then your goal would be to make people download your application in their devices and attract them to use your services.Adwords universal campagin promote your app campagin through its search,google play,youtube & display network with ad option of creatives,texts and images .
Adwords take app’s information from application store and create ads from available text ,image information. The adwords spread ads and bid automatically to generate maximum no of downloadhow s in cost effective ways.